The Fitizzy blog
The brands that adopted Fitizzy, our product launches, and what we have learned about sizing, returns and morphological data since 2013. Every article is published in French and English.
What are the 5 e-commerce trends for 2024?
Looking to boost your online shop? Recommendations, personalisation, the use of AI, better delivery options… Here are the 5 trends to follow this year on the e-commerce side. 1. The…
The future of ready-to-wear depends on making good use of morphological data!
Our credo at Fitizzy is DATA! Experts in ready-to-wear data for the past ten years, we build solutions that help retailers sell better online. You already know our size guidance plugin…
7 tips for improving the user experience on your product pages
In an online shop, the way a product page is put together is absolutely crucial. It has to be clear, effective and creative, and it has to anticipate the questions your customers might ask themselves. Your goal…
How can clothing brands cut the cost of order returns?
Since the covid crisis, online sales have jumped: +12% in the first quarter of 2022 according to Fevad. It is good news that retailers, and clothing brands in particular, are treating with a great deal of…
How WShop, a Fitizzy partner, makes life easier for fashion retailers
Our guiding principle at Fitizzy is to support retailers in optimising their sales online and in store . To do that, we have surrounded ourselves with experts who are as passionate as we are about e-commerce and…
E-commerce and carbon footprint: how can brands and consumers be more virtuous?
France is working towards carbon neutrality in transport by 2050. But the explosion of e-commerce seems to run counter to that environmental goal. What can brands do to encourage…
The 10 benefits of the connected fitting room
To improve the in-store customer experience, more and more brands are opting for the connected fitting room. The aim: to help shoppers find their size more easily, to optimise stock,…
"Help! I can't find my size in store!"
In the textile industry, the gap between what brands offer and the measurements of the French population has never been wider. That is what emerges from a Kantar study reported by the Journal du Textile…
Which data should you collect to perform in retail?
E-commerce, social media, physical stores… The volume of data collected by retailers has never been so great, and neither has the processing and the use made of it. For textile brands, the…
Running clothing campaigns in the hotel and catering industry: the Bragard example
For professionals in this sector, Bragard is a must. The French company, based in Épinal in the Vosges, designs the workwear they cannot do without. Founded in 1933, the company…
How is Mulliez-Flory going paperless with measuring for professional clothing?
A specialist in professional clothing, Mulliez-Flory is now a name no one can ignore. Based in Cholet, France, the group produces different types of garments (uniforms, workwear, corporate wear, PPE, flat linen…
How can clothing brands make sure they sell the right sizes online?
In the podcast “Double-clic sur la mode” , Sébastien Ramel, founder of Fitizzy (a recommendation solution), looks at selling clothes online , and at the potential sources of error. Interviewed by Guerric…
