Plateforme Pro: your morphological and environmental data
Your customers do not always find themselves in your size grading. Plateforme Pro shows you why, body shape by body shape, and what that means for your collections.
A layer on top, not one more tool
Plateforme Pro replaces neither your analytics tool, nor your customer database, nor your management system. It brings the data none of them produces: the morphology your customers declare, tied to the exact product they were looking at and to the size we recommended them.
Your dashboards tell you that a product sells badly or comes back often. This one tells you for which body shapes, on which cut, and from which size upwards.
- Data your catalogue does not hold: morphology set against a specific product.
- No tool to replace: you keep your systems and add one measurement to them.
- A read by channel, by store and by product category.
A simple, intuitive SaaS platform
Analyse how size recommendations perform on your site and in your stores, in terms of usage, conversion and returns.
Each theme comes with a detailed dashboard so you can follow results over the period you define.
- Track your performance: the solution’s key indicators, online and in store.
- Optimise your stock: identify the body shapes your customers ask for most, and split stock accordingly.
- Anticipate trends: spot likely stockouts from peak periods and purchase intent by size.
From data collection to the analysis of morphological profiles
Morphological profiles
Analyse your customers’ morphological profiles and follow how they shift from one season to the next.
Size grading benchmark
Compare your size grading with the real body shapes of your target customers, and correct it where the gap widens.
Product studies
Determine which products are most in demand so you can allocate the right stock, size by size.
Product returns
Understand fit-related returns and measure what size recommendation takes off them.
What data, and over what scope
The morphological data comes from what your customers enter themselves in the solution: gender, age, weight and height. The environmental data describes the context of the recommendation: channel, store, product category.
Access, retention periods and anonymisation beyond a given period are governed contractually. Our data protection policy sets out what we collect and what we do not do with it.
- Nothing beyond those four pieces of information: we collect only what serves to recommend a size.
- No measuring session and no photograph: the recommendation starts from that information, not from a reading taken on the body.
- A data protection officer, a register of processing activities, and database access subject to control and authorisation.
We have a solution for your needs
Get in touch and let’s talk about your size grading, stock and returns challenges.