Fitizzy Pro: running a professional clothing campaign from start to finish

A professional clothing manufacturer does not sell garments one at a time. It outfits a hospitality school before term starts, a branch network before a uniform change, a logistics site whose headcount moves every month. Each time the mechanics are the same: one collection, one population of wearers, a window to order in, then returns to absorb.

Those mechanics are a campaign. Fitizzy Pro is built around it, and this post walks through how one runs from start to finish, as it runs today in production with a professional clothing manufacturer that equips hospitality schools and businesses in the hotel and restaurant trade.

1. Define the campaign

A campaign is one client company crossed with one collection, or one trousseau. That pair sets three things: the catalogue on offer, the population concerned and the period during which orders can be placed, with an opening date and a closing date.

That is the first decision, and the one that shapes everything else. A campaign that is too broad, mixing several populations with different kits, is hard to steer. One campaign per company and per collection stays readable for your teams and for the client.

2. Declare the wearers and their kit

Next come the wearers: who they are, which site they work at, and the kit their role calls for. A cook, a waiter and a receptionist do not order the same things, and a first-year student does not get the same trousseau as a second-year.

That declaration work looks administrative. In practice it is what saves half the back-and-forth of the season: a wearer who only sees what concerns them does not order what they were never meant to receive.

3. Take sizes, on site or remotely

Size is where a campaign is won or lost. There are two paths, described on the professional clothing and uniforms page, and they can be combined.

On site, Fitiroom, set up at the workplace, gives each employee their full set of sizes in a few seconds. It is the right choice when teams are gathered together, at the start of term or on an induction day.

Remotely, each wearer enters their details from their own screen, without gathering the teams or tying up a room. It is the natural path for networks spread across many sites, or for families ordering for a student.

Either way, the size recommendation doing the work was not written for the campaign: it has more than ten years of service behind it, and it compares the wearer’s body shape with the actual grading of each item in the collection.

4. Order with the size beside every item

The wearer places their order inside the campaign that concerns them. The recommended size appears beside every line of their kit, for every item, without leaving the journey or looking up a chart. If they pick a different size, they do so knowingly.

The sizes assigned are gathered in the same back office, ready to be passed on to production or to the supplier.

5. Track progress and send reminders

A campaign has a closing date, and some wearers always wait until the last moment. Your sales and order-administration teams see from one screen who has ordered, who has not yet, and who needs a reminder. No more cross-checking a file sent by the client company against the orders that came in.

6. Let the rules flag the unusual

Nobody can reread every order in a campaign with hundreds or thousands of wearers. The rules engine compares what the collection offers with what the wearers order, then raises the cases that deserve a human look:

• a body shape outside the collection’s grading, that no size in the catalogue serves properly;
• a return loop, when the same wearer or the same item comes back several times;
• an order placed so late that a return would no longer be admissible.

Rules are set per campaign, and each alert goes to the team that can act on it. The decision stays yours.

7. Handle the season’s returns

Even a well-prepared campaign produces returns. They go through Return Manager, in a portal styled for the client company: the wearer finds their order with no account to create, picks the items, gives a reason for each and follows the request. Admissibility is decided by your management system, line by line, and accepted items are grouped into restock lots.

We have set out what actually reduces those returns, upstream and downstream, in a dedicated post.

8. Absorb the peaks

The start of term or the opening of a campaign packs a lot of traffic into a few days. The catalogue and the state of the orders are then served from a local cache placed in front of your management system, so that the campaign’s peak does not land on your internal systems.

9. Close, and prepare the next one

At closing, you are left with a population you know better than at the start. The sizes requested and the return reasons feed the morphological analysis in Plateforme Pro: you see which sizes were asked for, which body shapes the collection serves poorly, and where to adjust the grading or the quantities before next season.

What the campaign asks of your teams

Fitizzy Pro does not take the trade away from you: it makes it steerable. You still need a counterpart at the client to approve the list of wearers and their kits, a collection whose measurements are filled in item by item, and someone on your side who watches the alerts during the ordering window. In return, the season reads on a single screen, from opening day to restock.

Preparing your next campaign? Tell us about your collection, your sites and your wearers, and we will show you how it would run for you.