How WShop, a Fitizzy partner, makes life easier for fashion retailers

Our guiding principle at Fitizzy is to support retailers in optimising their sales online and in store. To do that, we have surrounded ourselves with experts who are as passionate as we are about e-commerce and fashion. In this article, we invite you to get to know one of our partners, WShop — the partner alongside whom we work with brands such as Ron Dorff, Devernois and Naf Naf.

A SaaS solution for running your business online and in store

Founded in France in 2018, Wshop is a SaaS unified digital commerce solution. By “unified”, understand the bringing together of two worlds: e-commerce and the physical store network. The solution allows fashion retailers to offer their customers a smoother user experience: whether they buy in store or online, the customer is identified by these brands on one single platform. The brands therefore have a whole set of information about their consumers: their profile, the orders they have placed online, in store or through click-and-collect, whether or not they want the goods delivered, which stores they visit, and so on. This information is essential in order to build loyalty through personalised communications.

E-commerce and phygital

WShop brings together a wide range of tools for rolling out an e-commerce site and setting the digital transformation of physical stores in motion.

E-Commerce

The WShop solution was designed from the outset around retailers’ needs. It natively includes the essential tools for creating a successful e-commerce site: product catalogue, checkout funnel, “bespoke” front office, built-in marketing feeds (Google, Facebook), payment methods, marketing automation, multi-language, multi-currency and a merchandising tool.

Phygital

Built around consumer needs, phygital is about creating synergies between a brand’s physical world and the digital one. The aim is to draw on the best of both worlds in order to give customers simpler, personalised experiences. To transform the way your customers shop, the WShop team has developed a set of omnichannel features to roll out in store: e-reservation, unified stock, click & collect, and more.

Who is WShop for?

The solution is aimed just as much at:

• retailers who want to sell online and digitalise their physical stores,
• DNVBs (Digital Native Vertical Brands) that are already well established online and want to open physical stores.

Simplified stock management

The Covid crisis brought home how necessary it is for brands to unify their stock across their stores, their website and their warehouses so that it sells through more easily. This solution makes that challenge much simpler.

How do we work with WShop?

Wshop is an essential partner in our growth, since it supports our clients day to day in the continuous improvement of their online business. We therefore work jointly on deploying our solution (the size recommendation plugin) within their interface, through a fast process that both teams have mastered, so as to guarantee efficiency and client satisfaction.

Wshop also acts as an adviser and a source of ideas for its clients who want to improve the shopping experience around the question of size choice, and to work on reducing the returns caused by picking the wrong size.

Finally, we also work together on using and making available the data collected and generated through our solutions, in order to make it easier to understand the customer base and to spot commercial opportunities across the different sales channels.

A closer look at some of WShop’s clients using Fitizzy’s size recommendation plugin

They include the brands Ron Dorff, Devernois, Naf Naf, Cop.Copine, Tara Jarmon and Suncoo…

Would you like to digitalise your purchase journeys?

Contact our team to find out more and to get a personalised demonstration of our solutions.