Fitizzy blog: size recommendation, returns, stores and professional clothing
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Ünkut, Booba Style!
Ünkut, the streetwear label created by Booba, the famous rapper, is our new partner brand. The brand A Parisian label with urban roots, at once sporty and hip, Ünkut is stocked in more than 400 stores in Paris and across Europe, five of which are its own. Founded in Paris in 2004 by Elie…
Colorblind Apparel, our new partner brand
It’s official: Colorblind Apparel is our new partner brand. The Fitizzy solution is now available on every one of the brand’s product pages. If you don’t know it yet, let us introduce it to you … The concept Colorblind Apparel® is an independent streetwear brand launched in Toulouse in spring 2013. Its founder loves…
The DRESSING ROOM of the future
Nordstrom Inc. is adding interactive mirrors that provide shoppers with product recommendations and access to in-store inventory information as they try clothes on. (Source) The Principle ? The shopper enters the fitting room and using a bar code scanner mounted on the wall, she—or the sales associate assisting her—scans the tags on the clothes she’s brought…
The Bizarre History of Women’s Clothing Sizes
Source : Time.com A look back at the start of arbitrary sizing In the world of women’s clothing, a 4 is a 2 is a 6. Everything is relative — unless, of course, you’re shopping in Brandy Melville’s teen-“friendly” SoHo store, where the only size is small. (“One-size” reads labels that don’t even bother with the usual “fits…
Fraise et Jabot, the must-have shirt
It was in July 2013 that the brand slipped out of that imaginary world of drawings, sketches and rough outlines to suddenly become real and join the French fashion community. The Fraise et Jabot style studio is the work of two people: Anne-Cécile M. > She puts her styling and technical skills…
Jeanuine, invent yourself … the fingerprint brand.
The brand was set up by three founders. Sébastien Gibert got the project off the ground. His meeting with Julien Triper in the Philippines would prove decisive for everything that followed. Julien, today the craftsman behind Jeanuine’s creations, already had plenty of experience of setting up and growing international companies. And so the urge to start a business took hold of these…
With JAQK, place your bets!
In card we trust… JAQK is the adventure of six friends with a passion for gaming, driven by a shared ambition: to create a premium brand built around the pleasure of playing. They want to share their vision of gaming, lived as moments of meeting up, sharing and unwinding around values such as elegance,…
Le Pantalon, the premium brand at an affordable price
Trousers with no compromises… The brand was created by the founder of French Stuff, one of our partners! Our blog post here. It is hard these days to find well-cut trousers you feel good in! The choice of colours often comes down to hesitating between black and brown. Le…
Fashion 2.0: virtual try-ons, the cure-all for e-commerce!
Today, in our Expertise section, we have decided to tell you about this English-language article from the BOF, tweeted and retweeted any number of times and republished on Magazine M at Monde.fr. According to the statistics, between 20 and 40% of the clothes bought online are sent back because of size problems. Which costs, as you can…
Coleen Bow: the freedom to be yourself, from a size 38 to a 54.
Set up in 2007 by two sisters in the South of France, the Coleen Bow brand quickly carved out a place in a market niche where choice was glaringly thin on the ground: fashion in every size. Coleen stands for hills and for the curves of the body. Bow is a nod to the…
The Myteeshirtletter box, our new partner!
MYTSL is the story of an idea that is far from daft — in fact it is downright brilliant: a “tee-box” delivered in the form of a letter. The idea sprouted in the buzzing minds of a young couple who are fresh, endearing and wildly enthusiastic: Hoel Poirier, already behind projects such as Playart (a t-shirt brand) and Playart atelier (a digital printing…
Step into the FAT World of FAT WHAT, our new partner!
FAT WHAT is a t-shirt brand created by DAPLOP and SPITZ one fine spring day in 2012. To find out more about the two founders: http://fatwhat.com/3fatfaq.html FAT WHAT is a ready-to-wear brand from Rennes, created and run by a collective of artists whose influences and skills…
