Fitizzy blog: size recommendation, returns, stores and professional clothing
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NAF NAF, our new partner brand!
It's official: we are delighted to welcome the NAF NAF brand into our family of partner brands. History Created in Paris in 1973, the brand, with its “Grand Méchant Look” slogan and its famous little pig, made its name through hit products such as the jumpsuit and the padded jacket. Buoyed by its success, NAF NAF grew internationally and became a reference…
DEVRED 1902, our new partner brand
DEVRED 1902 hardly needs an introduction. It has been one of the most popular men's ready-to-wear brands in France for many years now. The story of the brand DEVRED 1902 means 110 years of history and fashion know-how … A story that adds up to nearly 110 years of success for this…
Ünkut, Booba Style!
Ünkut, the streetwear label created by Booba, the famous rapper, is our new partner brand. The brand A Parisian label with urban roots, at once sporty and hip, Ünkut is stocked in more than 400 stores in Paris and across Europe, five of which are its own. Founded in Paris in 2004 by Elie…
Colorblind Apparel, our new partner brand
It’s official: Colorblind Apparel is our new partner brand. The Fitizzy solution is now available on every one of the brand’s product pages. If you don’t know it yet, let us introduce it to you … The concept Colorblind Apparel® is an independent streetwear brand launched in Toulouse in spring 2013. Its founder loves…
The DRESSING ROOM of the future
Nordstrom Inc. is adding interactive mirrors that provide shoppers with product recommendations and access to in-store inventory information as they try clothes on. (Source) The Principle ? The shopper enters the fitting room and using a bar code scanner mounted on the wall, she—or the sales associate assisting her—scans the tags on the clothes she’s brought…
The Bizarre History of Women’s Clothing Sizes
Source : Time.com A look back at the start of arbitrary sizing In the world of women’s clothing, a 4 is a 2 is a 6. Everything is relative — unless, of course, you’re shopping in Brandy Melville’s teen-“friendly” SoHo store, where the only size is small. (“One-size” reads labels that don’t even bother with the usual “fits…
Fraise et Jabot, the must-have shirt
It was in July 2013 that the brand slipped out of that imaginary world of drawings, sketches and rough outlines to suddenly become real and join the French fashion community. The Fraise et Jabot style studio is the work of two people: Anne-Cécile M. > She puts her styling and technical skills…
Jeanuine, invent yourself … the fingerprint brand.
The brand was set up by three founders. Sébastien Gibert got the project off the ground. His meeting with Julien Triper in the Philippines would prove decisive for everything that followed. Julien, today the craftsman behind Jeanuine’s creations, already had plenty of experience of setting up and growing international companies. And so the urge to start a business took hold of these…
With JAQK, place your bets!
In card we trust… JAQK is the adventure of six friends with a passion for gaming, driven by a shared ambition: to create a premium brand built around the pleasure of playing. They want to share their vision of gaming, lived as moments of meeting up, sharing and unwinding around values such as elegance,…
Le Pantalon, the premium brand at an affordable price
Trousers with no compromises… The brand was created by the founder of French Stuff, one of our partners! Our blog post here. It is hard these days to find well-cut trousers you feel good in! The choice of colours often comes down to hesitating between black and brown. Le…
Fashion 2.0: virtual try-ons, the cure-all for e-commerce!
Today, in our Expertise section, we have decided to tell you about this English-language article from the BOF, tweeted and retweeted any number of times and republished on Magazine M at Monde.fr. According to the statistics, between 20 and 40% of the clothes bought online are sent back because of size problems. Which costs, as you can…
Coleen Bow: the freedom to be yourself, from a size 38 to a 54.
Set up in 2007 by two sisters in the South of France, the Coleen Bow brand quickly carved out a place in a market niche where choice was glaringly thin on the ground: fashion in every size. Coleen stands for hills and for the curves of the body. Bow is a nod to the…
