Zapa x Fitizzy: advising customers to support them better

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A house with history

Zapa is a ready-to-wear brand that has been part of the French fashion scene since 1972. Positioned in the premium segment, the label carries a strong message: "A Parisian house devoted to fashion, elegance and beautiful fabrics". And that is exactly what you feel when you step into the world of Zapa.

The brand's know-how lies in the quality of its products. Choice of fabrics, finishes, cuts… Zapa collections put creativity and quality centre stage. Forever on the lookout for inspiration, the brand takes us travelling through its urban, sophisticated moodboards.

Urban inspiration

Zapa dresses women (and now men too) by giving elegance a rock twist. Aimed at the active, young, on-trend woman, the brand pays tribute to her with collections that are relaxed and chic at once. Urban and above all Parisian in inspiration, Zapa sets out to be the ambassador of a lifestyle all its own.

Spring/summer 2018 lookbook – Zapa

Offering personalised advice

In the digital age, brands with an online presence have to keep reinventing themselves to meet their customers' needs. That is the case for our partner Zapa, which has embraced the trend for personalisation in e-commerce by integrating our online solution.

A bet that has paid off and won over Zapa's customers by suggesting the clothing size best suited to their body shape. A good recommendation means fewer returns caused by sizing mistakes. At Zapa, there is no need to order two different sizes any more just to work out which one fits best! 4 clicks, 20 seconds, and your size is found!

Try our solution right now on the www.zapa.fr site, on a wide range of products!