Viva Technology: Fitizzy partners with LVMH

“There is a touch of Silicon Valley in the air in Paris”

From 30 June to 2 July, the first edition of Viva Technology brought together more than 45,000 visitors. A one-of-a-kind event mixing major French and international companies with start-ups in order to spark more partnerships. For three days, Paris became the capital of innovation. More than 500 start-ups gathered to take part in a series of challenges.

A challenge won and a heavyweight partner
Fitizzy was selected by world leader LVMH to answer the question of how to personalise the service offered to customers in the luxury sector. Thanks to its grasp of what is at stake for the future of the luxury houses, Fitizzy stood alongside this world leader throughout the event, within the “Lab” space entirely dedicated to the luxury sector.

The LVMH group did indeed run the Luxury Lab, a 500 m² space entirely dedicated to the luxury sector. The Lab was home to some fifty innovative start-ups from the luxury industry, including Fitizzy.

Sébastien Ramel, CSO & Co-founder, and Nelly Sainte Fare Garnot, Chief Operating Officer at Fitizzy, had the privilege of talking with Bernard Arnault, Chairman and Chief Executive of the LVMH group, about personalising the customer experience in the luxury sector at the VivaTechnology show.

Pitch sessions kept these three days buzzing. A chance to discover new innovations from the LVMH houses: The Beauty Board by Sephora and the TAG Heuer Connected, the first luxury smartwatch created by TAG Heuer.

Viva Technology is a global event whose stated ambition is to bring together every player in the digital world. A chance to shine a light on innovative young companies and to encourage exchanges with major accounts. A fine showcase for presenting technological innovations such as Fitizzy’s.

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