Ünkut, Booba Style!
Ünkut, the streetwear label created by Booba, the famous rapper, is our new partner brand.
The brand
A Parisian label with urban roots, at once sporty and hip, Ünkut is stocked in more than 400 stores in Paris and across Europe, five of which are its own. Founded in Paris in 2004 by Elie Yaffa, Ünkut brings French tailoring and American lifestyle together to create products unlike any others. The collections are designed in the brand's Paris studio, where the focus is on design, creativity and quality.
The concept
Ünkut, a byword for purity and authenticity, is more than just a clothing brand. It is a state of mind, a philosophy, a brand with character that draws its strength from mixing the codes of American culture with a more understated, more dressed-up touch of European style. That concept reveals a determination to combine, in a single name, the codes and values of urban culture with the elegance of luxury.
Booba, as the brand's artistic director, takes part in creating each collection himself. He shares the state of mind he is in at the time and the ideas he brings back from his travels. Every piece in every collection breaks new ground in its search for colours, fabrics and style.
Urban culture
Ünkut has set out to bring its audience together around urban cultures and sports, through collaborations.
Ünkut has always supported Street Art cultural events. Graffiti exhibitions and urban dance contests take us into a cosmopolitan world of creativity that matches the brand. In this atmosphere, where sharing and freedom of expression rule, Ünkut is valued by artists for its open-mindedness.
This knack for bringing together people from different walks of life around a shared interest is found in art just as much as in sport.
Sport is the multicultural activity par excellence, the one that brings every social and professional group together. Sports such as football and basketball, ride sports such as BMX and skateboarding, but also combat sports such as kick-boxing, all reflect the brand's temperament through their competitive, fighting spirit.
Thanks to its active involvement in these fields, Ünkut has become the number 1 streetwear brand in France.
Always going further!
Ünkut is a brand on the march, keen to widen its audience and stake out a place on the international market. Currently stocked throughout France, Ünkut is pushing its expansion beyond those borders, where a good many distributors in Europe, Africa and the Americas are betting on its banner.
Head over to the brand's website to choose your favourite item in the right size with Fitizzy.
UNKUT RAGE SHIRT BLACK UNKUT SHOOT VEST BLACK UNKUT VEINS SWEATSHIRT BLACK UNKUT KANYE JOGGERS GREY