Pimkie chooses the Fitizzy size recommendation solution!
The story of the brand
It was in 1971 that 3 textile specialists decided to work on a new trend of the day: women’s trousers. The brand, which would later branch out into women’s ready-to-wear, changed the system and decided to make what women wanted in real time. In its early days Pimckie broke fashion’s codes with collections that were completely different and stood out sharply against the style imposed at the time. Pimckie then opened its first shop in Lille.
In the 1980s the brand changed and became Pimkie, a lighter and more feminine name. It expanded across France but also internationally, and by the end of the 1990s had 429 shops in 9 countries including Spain, Italy and Germany.
A brand with its eye on the future and on digital
Pimkie is now recognised as an international fashion retailer with 753 stores in 26 countries. In 2013 the brand also unveiled its new identity and its new store concept. With a modern touch, the brand is reinventing itself to win the hearts of every woman who loves fashion. It has launched the Fashion Factory, a concept store on rue de Rivoli in Paris which of course carries the brand’s products but which also houses, on the first floor, a photo studio, a showroom, a make-up corner and a lounge-and-events space open by invitation.
Present on the web too, the brand has stepped up its collaborations with bloggers such as Alex Closet. As part of its shift towards technology, the brand now gives its customers the chance to find their ideal size thanks to Fitizzy.
Be sure of your order and of your choice of size with your shopping assistant Fitizzy. Fill in a few details and you get instant access to our recommendation, along with advice on how the garment will fit. From lingerie to trousers by way of jumpers, Fitizzy is there for you on every item the brand offers on its site.
Our favourites
Soft pagoda-sleeve jumper // Star-embroidered shirt // Star camisole // Push-up skinny jeans