The sales: 3 tips to make your customers want to come in-store
The sales: a twice-yearly fixture shaken up by consumer behaviour and hit by the economic climate. Despite that, the sales remain an essential moment for retailers, who fully intend to see their takings climb and their stock come down.
Here are our 3 tips for sales figures that live up to your expectations.
#1 / Give your customers a reason to make the trip
Why should customers waste their time and put up with the crowds to find something they could pick up far more easily online, comfortably settled at home? In truth, there are several reasons, and they are exactly what physical retail has going for it today.
An affective reason
First of all, the atmosphere of the store and the brand’s ability to stir up emotions in shoppers as they step through the door. That takes shape through visual and sound effects such as the store design, the colours and the music, but above all, quite simply, through well arranged and tidy displays.
A relational reason
Then comes the role of your sales force, which must not be pushed into the background during the sales period. Quite the opposite: it is during this key moment that it should prove to be the retailer’s finest asset. What could be more unpleasant than sensing the stress, the irritation and the tiredness of a sales assistant when you ask them for information about an item?
An emotional reason
Finally, if customers are going to make the trip, it may as well be to live through a unique and memorable experience. In-store events, demonstrations, the wow effect: there are any number of techniques for surprising customers and giving them an enjoyable moment. What remains is working out how to slot it perfectly into their purchase journey and turn it into something useful for the customer and the brand alike.
At Fitizzy we have developed a connected fitting room that builds in our size recommendation solution and answers these challenges. Its aim is to pin down precisely the sizes best suited to a customer, by brand/retailer, by product category and even by product. Any number of features can be added, such as creating a wishlist, calling a sales assistant and so on. For the retailer and the shopping centre, it means getting to know the customer base better and enriching their CRM through the data collected. Fully customisable, the Fitiroom guarantees a wow effect among visitors to the store.
#2 / Build on your customers’ behaviour
The key to a successful retail experience is mobile. 64% of French people say they use their smartphone in store. Give them a reason to do so, and improve their experience during the sales period. The Fitizzy app lets shoppers create their “morphological profile” and find out their size by scanning the barcodes of items in store with their smartphone. The app can also geolocate the stores where it is switched on, and invites customers to head there.
#3 / Keep people moving smoothly in store
No need to labour the point: we have all found ourselves hemmed in by the crowd in the middle of a store, or in a queue outside a shopping-centre boutique during the sales. Far from pleasant, that experience raises an issue retailers have to deal with:
With the Fitiroom customers are entirely self-sufficient and, above all, do not need to get undressed. The experience is quick (a matter of seconds) and gives them the information they need for shopping, namely which item (in stock) in which size matches their body shape in their favourite brand or brands.
A brand-new experience and a time-saver for shoppers, it fits perfectly into every retail setting, whether in a boutique or in a shopping centre.
To find out more about our solution and our products, do get in touch.