Sinéquanone x Fitizzy: personalisation like no other
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40 years of know-how
The Sinéquanone label has been a fixture of the premium women's ready-to-wear scene for a few decades now. In recent years, the brand has set out to become one of the leading players in mid-range fashion in France's largest cities.
Today the brand already has more than 70 stores across France and is stepping up its presence in concessions at Printemps and Galeries Lafayette. Sinéquanone's ambition is to cover the whole country in the years ahead, in towns of fewer than 50,000 inhabitants, so as to reach 100 boutiques by 2020.
An identity in the image of today's woman
What sets Sinéquanone apart comes through in its identity. With a brand DNA resolutely focused on the Parisian woman, the house offers its customers ever more lightness, elegance and softness in the various collections it designs.
It inspires women and energises their image by pairing current trends with a chic edge. It sets out to speak for an urban clientele who assert their own style, play with the codes and stay unique. The brand champions values of its own: femininity, poise and modernity. Sinéquanone is for women who own their femininity and love refinement.
A hugely inspiring Instagram account that picks up the light, gentle spirit of Parisian influencers.
A determination to offer a unique experience
To stay true to the image it projects, the brand carries its values right through to the experience it creates on its e-commerce site.
Sinéquanone is pursuing the most thorough kind of personalisation for its chic, on-trend clientele. It streamlines browsing between the various products it sells with quick previews of its collections, and it also suggests ways to complete a look when you land on a product page.
Above all, it wanted to support its customers on one of the most common problems they run into online: knowing which clothing size best suits their body shape for each of the products the brand sells.
That is why Sinéquanone chose our solution for e-commerce sites to get around that constraint. One go and a few clicks are all it takes for a customer to be advised on the size she needs.
Our solution is already available on a wide range of products on the Sinéquanone website. Try it out and share it with everyone around you!
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