New: Mado et les Autres

A success story

Extrovert, original, authentic, a little bit rebellious … that is how you could describe our new partner brand: Mado et les Autres.

Where did this brand come from? A former primary school teacher who decided to leave her job to devote herself to her real passion, the one that drives her and lets her express herself: fashion.

An occasional designer for friends and family, she loves and champions a style with character, a free style that looks like her: loose, fluid lines, easy-to-live-with fabrics, a colourful, original look built on a base of black, outfits that can be mixed, layered and played with, a proud silhouette … with an arty streak!

So the adventure begins as a family affair, and as a family affair it picks up speed, with the birth of the Mado et les Autres brand in 2005.

In 2009, the takeover of the Mado company by Caroline Douillet and Bernard Léonetti gave the brand an even stronger signature, at once rock and black, a brand with a mind of its own. It speaks to the active, playful woman who loves mixing fabrics. A brand that positions itself on very good value for money.

In short, it is a one-of-a-kind story behind a fashion all of its own, like her and like nothing else: feminine, creative, at once urban and relaxed, subtly atypical and original.

Today, more than 1,000 points of sale stock the brand in France and abroad. Mado et les Autres is opening up to the world and is now sold in 14 countries, among them Australia, the USA, Canada and South Africa.

The collections are growing too, opening up to new worlds of fabrics, shapes and colours — more than a collection, a state of mind: love at first sight!

The store concept … a stroll through the world of fashion

A patchwork of stores

“When you come to Mado, you feel a little bit at home, among friends …” That is the world every store delights in creating: all of them different, and always with that same “Mado” spirit. Nothing is left to chance: the merchandising and the décor are thought through and crafted in a “vintage” spirit that turns the stores into genuine concept stores. It also gives the brand and its world a strong identity. What it really amounts to is a poetry of well-being and everyday elegance, a cheerful, playful style that keeps up with the times. An original world that immerses customers as closely as possible in the brand’s collections.

The brand’s DNA

Mado et les Autres tells its own fashion stories: it is feminine, creative and urban, with a genuine independence of style and a confident, dynamic identity.

Relaxed, romantic or subtly atypical … Mado speaks to all sorts of different lifestyles, with one credo: the search for originality.

The brand loves contrasts: asymmetric tunics, layered T-shirts and shirts, mixed fabrics, deconstructed shapes for jackets, but also comfort and femininity: Mado et les Autres makes fashion all of its own!

Enjoying cultivating your difference while keeping an affordable, comfortable style: that is the brand’s DNA.

So head over to the brand’s website for a dose of HAPPY THERAPY! 😉

Browse the collection and treat yourself by ordering the right size:

Look blouse – Armoire Mado Neo vest top – Mado’s Family Ola dress – Arty Floral Tag tunic – Tagabilly