Our new partner, Devred!
Devred 1902 hardly needs an introduction. It has been one of the most popular men's ready-to-wear brands in France for many years now.
The story of the brand
Devred 1902means 110 years of existence and of fashion know-how… A story that adds up to almost 110 years of success for this French ready-to-wear company, which designs and distributes its own creations. Devred 1902 is the story of a passion, of a name and of a century-old brand.
In 1902, Henri DEVRED broke new ground by opening a shop of a kind that was rare at the time, selling "ready-made clothes" for men, young people and children at affordable prices. In an era when the better-off dressed at the tailor's or the dressmaker's while those of more modest means made do with second-hand clothes and home-made garments, the term "ready-to-wear" did not exist.
Henri DEVRED thus played a part in creating a new market and an exemplary family business.
"Au Grand Bon Marché" was the first slogan of Devred 1902. A nod to the great Parisian department stores, it speaks to the know-how and the quality of the brand's products ever since it was founded in 1902. It also underlines the affordable pricing that has always been a ground rule for the house.
Historically, the suit was one of the only garments men wore. Workwear for "white-collar workers" and Sunday best for manual labourers, the suit stands for elegance and refinement. It is a house speciality that remains one of its emblematic products and has played its part in Devred's success and reputation.
The company has always invested heavily in its training policy, setting up the Devred school, whose purpose is to pass on to its teams the desire to look after the customer along with a passion for the product.
The values: "Accessible style and elegance …"
With nearly 270 stores in the world of menswear, Devred 1902 stands out with a genuinely distinctive concept and positioning that leave room for an outstanding product. Because every man is unique, Devred 1902 creates fashion that looks like him. Fashion that is authentic and honest, with that touch of elegance that makes all the difference.
Style
The Devred 1902 style expresses the needs of an urban, elegant, free and authentic man. Perfect cuts, beautiful fabrics, an eye for detail: Devred 1902 collections come in a range of styles, each one a source of inspiration so that every man can create a fashion of his own.
Quality
Quality, the fruit of past expertise, is a real legacy for the brand. A concern for quality, which is among other things part and parcel of every trade in the company, calls for constant checks on every task and every stage of the work.
Affordability
Devred 1902 is a popular brand which, by making elegance affordable, offers competitive pricing and value for money.
The customer relationship
The customer sits at the heart of the brand's concerns. Through personalised advice, Devred 1902 builds strong bonds with its loyal customers, allowing each of them to reveal their true nature by mixing pieces to suit their wishes and their moods.
You can now use the Fitizzy solution on the brand's website. It could not be simpler: just go to the page of an item you like and click on your shopping assistant.
All that is left is to fill in your details to get your ideal size!
Our favourites
The stylish, dapper men in the office have chosen their favourites! Do tell us which item (or items) you ordered thanks to Fitizzy!
Trousers
Jumper
Dress shoes
Bomber jacket