Our new partner, Brice!
Brice is an international menswear brand for men of every generation looking for a smart, relaxed style.
Founded in 1985, the Brice brand is now present in 5 countries, with nearly 230 stores and more than 1,100 employees. It offers its customers 3 clothing styles: city, urban and casual. The brand has belonged to the Happychic group since 2010.
Brice gives men confidence and makes buying clothes a pleasure, by simplifying fashion for them and advising them whatever their body shape, and for every occasion: a style that is right in step with the times.
With Brice a man feels smart and attractive, like someone who is doing well in life, while staying warm and laid-back.
Giving men confidence
The Jeans Guide by Brice
Brice supports every man who wants to feel smart and attractive without overdoing it, decoding the codes of fashion for them. On the site, you can receive a personalised lookbook based on what you need. We would also strongly recommend a look at the Advice & Styles section and a browse through the various guides the brand offers, to choose your clothes according to your body shape and your tastes.
A coach like no other
On its YouTube channel, the menswear chain offers style advice videos through a series called “A coach like no other”.
What should you wear to a wedding? Which shirt should you choose? Which colours should you wear? All these questions are answered in this advice series. Several episodes will be released between June and October. A first video has just gone online, answering the question “How do you choose the right size and cut for your clothes?”
Each piece of advice lasts around two minutes and takes a humorous tone, helped along by Patrick Poivey, the French voice of Bruce Willis.
To watch the episodes of “A coach like no other”: https://www.youtube.com/channel/UCrPTHn_QCZM4ryiNwEp2vmA
You can now use the Fitizzy solution on the brand’s website. It could not be simpler: just go to the page of an item you like and click on 
All that is left to do is fill in your details to receive your ideal size for the item you have chosen.
Our favourites
As always , we have picked out our favourite pieces of the moment from this new partner! 😉
Navy blouson jacket
Three-panel scarf
Round-neck knitted jumper
Slim raw denim jeans
Men’s aviator jacket
Round-neck jumper