My Boobs Buddy, our new partner brand
Today, Fitizzy has a new partnership to announce … But it is much more than that: by adding our widget to the product pages of the My Boobs Buddy e-shop, we are backing a wonderful cause, and that really is worth pointing out 😉
A promise
My Boobs Buddy is the story of a man, Thomas Bossé, who, struck down by a serious illness when he was only 18, promised to do everything in his power to fight the disease if he recovered. Ten years later, cured, he kept his word and in September 2013, together with Elsa Morichau Beauchant, founded the campaigning brand My Boobs Buddy. The goal? To fight breast cancer effectively, but with humour. The pair then created an all-organic clothing line designed, through its slogans, to make young women aware of early breast cancer screening as soon as they possibly can be.
The commitment
The pair behind My Boobs Buddy founded the brand after one damning observation: breast cancer could be cured in 90% of cases if it were caught early enough, and yet it sadly remains, to this day, probably the deadliest cancer of all.
And so, with a deliberately offbeat, cheerful tone and the humorous slogans the collection carries, My Boobs Buddy encourages young women and young mothers to check themselves as early as possible through self-examination, while getting them used to the checks they should be doing regularly. Taking the drama out of the subject as it goes, prevention through self-examination is very much the driving idea and the reason My Boobs Buddy exists.
With prevention as a cure for its credo, My Boobs Buddy urges young women to listen to their bodies and to carry out a careful breast examination every month. Practical advice is handed out with humour on the site, too. And in its campaigning, the brand does not forget men either.
To help fund its regular prevention and awareness work, My Boobs Buddy donates 10% of its margin to the cancer charity Keep a Breast, with which it regularly runs awareness campaigns.
The Collection
My Boobs Buddy puts the world of the “Boobsettes” centre stage. The brand offers a collection of T-shirts, sweatshirts and tote bags carrying subverted slogans, always tinged with irony or a gentle cheek, playing on film, music and literary references: “Seinte Nitouche”, “Do You Sein Tropez”, “Ça t'étonne?”… any number of funny, catchy one-liners.
Ethical and eco-friendly, the collections are organic (100% combed cotton) and fair trade. The designs, created and made in France, are renewed every year.
In short, wearing it means standing up for the cause! So what are you waiting for? Buy My Boobs Buddy with Fitizzy!
The sales
My Boobs Buddy is taking part in the sales: 10% and 20% off a selection of products, so make the most of it!
Here are the star products:
Le Sein Laurent
Le Jean Paul Gautété
J’suis toute nue sous mon pull
La Camionneuse
The KissKissBankBank campaign
Take part in the My Boobs Buddy campaign on the KissKissBankBank platform and get behind the project!
To mark the occasion, the brand has made a lovely web series, funny and committed at the same time. The first two videos are online: episode 1, “The Encounter”, and the Making Of.
There are only about twenty days to go before the campaign closes, so now is the moment to do a good deed!
Follow the brand:
Twitter > @myboobsbuddy
On the subject, do read the very latest article in Les Inrocks.