Made in Piigs, the European revolt is on the march!

Made in PiiGS is a young European brand created in 2013. It was founded by seasoned entrepreneurs from several European countries: François Pogodalla, a French-Polish engineer, and Bruno Stucchi, founder of Dinamo Milano and an Italian designer.

Who are the Piigs?

In short: lazy, undisciplined, incapable of producing anything other than economic disasters, and with no future — that is the PIIGS! PIIGS is an acronym used by financial analysts, economists, the financial world and the financial press to refer to Portugal, Italy, Ireland, Greece and Spain.

The fashion brand that defies the European crisis with irony

“No product is worth the price of dignity or of human life.” Made in PiiGS offers luxury products, designed and manufactured exclusively in Europe.
These clothes are a tribute to the culture, the diversity and the history of Europe. They bring an exclusive style to life: “European Vintage”.

High-quality products at affordable prices

Made in PiiGS wages its war on the crisis with provocative yet elegant lines. The collections are forever evolving, holding on to a vintage style and to historic European symbols.
The brand sells quality T-shirts and sweatshirts online directly, with no middleman whatsoever. That allows it to charge very attractive prices, ranging from €20 to €110.

A responsible fashion brand

Made in PiiGS clothes are made exclusively in Europe, to support jobs and restore the credibility of the PiiGS. The brand champions European tradition and European talent in textiles.
Every product passes through the hands of at least 10 people in Europe (stylist, pattern maker, graphic artist, fabric producer…).
The brand’s premium T-shirts are made with the finest American PIMA cotton and its basic T-shirts are made in Portugal from certified organic fabrics.

Iconic Round Neck Iconic sweater Not a Banker Not Made in China