GoudronBlanc, Casual French Elegance.

  • Partenariats x Fitizzy

GoudronBlanc was born out of one desire: to wear clothes that are simple, elegant and well cut.

The brand exists to make men feel “brilliant” day in, day out. Its founder, Guerric, 22, is convinced that we are more confident and better able to make a success of our days when we feel well dressed. GoudronBlanc’s “revolution” concept: luxurious, elegant V-neck T-shirts designed by a Parisian stylist. A perfect cut and the quality of the T-shirt are the foundations of elegance: the brand combines organic fabric as soft as cashmere with a fitted cut. Every garment comes from the marriage of fashion specialists’ know-how and the skills of textile craftspeople.

The luxury of a high-quality T-shirt, ethical, sustainable and responsible.

Respect for the skin and protecting the environment matter. GoudronBlanc is committed to using GOTS-certified Indian organic cotton to make every one of its T-shirts. The organic cotton is grown in India. It is then knitted in the brand’s workshop in Portugal. Their manufacturer has modernised a traditional craft to give the GoudronBlanc T-shirt strength and structure. Good-quality cotton can be recognised by the length of its fibres. The manufacturer recommended a jersey knit, which produces a dense yet supple material. The result is convincing: a thick, genuinely soft cotton fabric. The weight lets the V-neck T-shirt hold its shape. And the fitted cut avoids any parachute effect.

The must-have of the men’s wardrobe.

The GoudronBlanc V-neck T-shirt is a timeless garment. It combines elegance and modernity. This T-shirt elevates your style with simplicity. Guerric’s advice: “The T-shirt is easy to match. Wear it with a smart pair of chinos or with jeans. Put it under a jacket or a cardigan. Add colour to your looks with the royal blue T-shirt or the cardinal red. Or keep things classic with the white T-shirt and the carbon black.

A one-of-a-kind style: Casual French Elegance.

GoudronBlanc champions Casual French Elegance. Every garment is inspired by the elegant, laid-back French style the whole world envies. It is the purity of the cut and the eye for detail that make the difference. The GoudronBlanc adventure is driven by passion.

>> Join the GoudronBlanc adventure.

The brand cares about what its customers think and invites them to help shape future collections. GoudronBlanc is also about wanting to offer a great shopping experience. From attentive customer service to the pared-back design of the shop, everything is thought through to make your time on GoudronBlanc.com enjoyable. So that you can play a part in this fine adventure, the brand runs a blog that tells the story of the highlights and the happy encounters that go into building the brand. Since everything is built around encounters, customers are invited to write on the blog to share ideas, wishes or partnership proposals.

Fitizzy loves brands that make men “brilliant”! Head over to the brand’s site right away to choose your V-neck T-shirt in the right size thanks to Fitizzy … And don’t forget to update your measurements. If you don’t own a tape measure, we will send you one free of charge — just ask us at www.fitizzy.com.

Capture d’écran à Cardinal red V-neck T-shirt Capture d’écran à Carbon black V-neck T-shirt Capture d’écran à Royal blue V-neck T-shirt Capture d’écran à White V-neck T-shirt

Back to the blog