Le Rébus Nouveau: psycho-emotional ready-to-wear

Born in 2013 out of a joke between its co-founders, Le Rébus Nouveau laid the foundations of a language all of its own, and yet one we all know: the rebus, the very thing we thought was reserved for children, is back with a vengeance and slipping into our wardrobes, not without humour…

Le Rébus Nouveau: decoded

Rébus Nouveau was born out of an exchange of picture messages between two childhood friends, Yanis Benouri and Benjamin Bitoun … It all started with a message they sent each other: “Parachute”, quite simply, but written as “PARA” alongside a picture of a man going shush. The reply came back in the same vein and, one thing leading to another, by combining their know-how in graphic design and textiles, Rébus Nouveau was born.

What they are really after is expressing an idea or a feeling in an offbeat way. A huge hit for the two childhood friends, since their illustrated unisex T-shirts are flying off the shelves and getting plenty of media coverage.

A fashion brand that makes you think, and makes you laugh.

Rébus Nouveau is first and foremost a T-shirt brand. Nothing very original so far, some will say … But this brand brings us a brand-new original concept: the T-shirt illustrated with a rebus. The traditional rebus, a playful and offbeat way of getting a message across, has been given a makeover to lend it a graphic dimension (image and text together offering limitless creativity) as well as a comic one. Pictures, syllables, onomatopoeia: that is the recipe for a successful rebus. Add a little boldness and imagination to it and you get the Rébus Nouveau!

Rébus Nouveau first came to life as a site (Tumblr) where anyone could send in their ideas, and the idea then turned into a T-shirt that was visual, thought-provoking and funny all at once. Since then, the people around them send over a dozen home-made rebuses their way every day — some more successful than others! Yet they clearly provide inspiration, as does everything else around them.

An ethical fashion brand

The Rébus Nouveau concept is part of a responsible eco-business approach. Every single rebus is dreamt up by French brains, with 100% recyclable originality. Wordplay gives off no greenhouse gases. On top of that, most of the products are Made in France!

As you will have gathered, the brand plays the humour card above all else. As well as keeping its prices attractive, Rébus Nouveau offers a wide choice of quality products!

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