Fitizzy reinvents itself and moves in with premium brands

For its 2018 autumn season, Fitizzy is introducing its new clients, true partners in fashion and innovation. As it opens up further and further to the premium market, the shopping assistant is being built into the e-commerce sites of retail chains firmly rooted in the French landscape, such as Tara Jarmon, A.P.C, Asphalte and Caroll. It is also an opportunity for the innovative company to unveil a new version of its web solution.

Premium fashion, in search of innovation

The Fitizzy solution answers a stubborn problem in the clothing sector: helping shoppers finally find the garment size best suited to their body shape. Whether online or in store, Fitizzy works from just a handful of details (age, weight and height) to recommend the right size. This digital innovation, which has already proved itself in ready-to-wear, is starting to win over premium fashion houses. Since July 2018, Fitizzy has been live on the shopping sites of two French labels: Tara Jarmon and A.P.C. These two brands, each with a style of its own, have embraced digital innovation through size recommendation, so as to offer their customers a personalised service. Asphalte and Caroll, equally alive to that personalisation, are the newest premium brands to add the Fitizzy solution to their e-commerce sites.

A simpler, more comfortable shopping journey

For the past five years, Fitizzy has never stopped improving in order to guarantee its many clients a quality service in step with what consumers expect. 1 woman in 3 and 1 man in 4 cannot find their size and, from one retailer to another, the same size varies by as much as 20%. Thanks to size recommendation, the Fitizzy experience is quick (a matter of seconds) and gives shoppers the information they need while they shop, namely which size matches their body shape at a given brand.

Improving the buying experience through design thinking

The technology behind the Fitizzy solution needs no further proof. Offering an innovative service on your e-commerce site means ranking among the best sites to shop on with complete peace of mind, according to the magazine Capital, which lists a number of Fitizzy clients: Promod, Helline, Celio, Brice, Dim and Cyrillus. To personalise purchase journeys further, Fitizzy has rethought how its solution looks. Being 100% customisable, the Fitizzy plugin adapts to the visual identity of the e-commerce site it is installed on, so as to immerse users in a genuine customer experience. Because a site's conversion rate rises by 19% when the browsing experience is personalised, Fitizzy has adopted a design thinking approach in order to meet the needs of online shoppers. And Tara Jarmon and A.P.C were the first to benefit from this ultra-personalisation.

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