DEVRED 1902, our new partner brand
DEVRED 1902 hardly needs an introduction. It has been one of the most popular men's ready-to-wear brands in France for many years now.
The story of the brand
DEVRED 1902 means 110 years of history and fashion know-how … A story that adds up to nearly 110 years of success for this French ready-to-wear company, which designs and sells its own creations. DEVRED 1902 is the story of a passion, of a name and of a hundred-year-old brand.
In 1902, Henri DEVRED broke new ground by opening a kind of shop that was rare at the time, selling “ready-made clothes” for men, young men and children at affordable prices. In an era when the better-off had their clothes made by a tailor or a seamstress while those of more modest means made do with second-hand garments and home sewing, the term “ready-to-wear” did not yet exist.
Henri DEVRED thus played his part in creating a new market and an exemplary family business.
“Au Grand Bon Marché” was DEVRED's first slogan. A nod to the great Parisian department stores, it has stood for the know-how and the quality of the brand's products ever since it was founded in 1902. It also underlines the accessible pricing that has always been a founding rule for the house.
Historically, the suit was one of the only garments men wore. Workwear for “white-collar workers” and Sunday best for manual labourers, the suit speaks of elegance and refinement. It is a house speciality that remains one of its emblematic products and that has played its part in its success and its reputation.
The company has always invested heavily in its training policy, creating the Devred school, whose purpose is to pass on to its teams the desire to look after the customer along with a passion for the product.
The values: “Accessible style and elegance …”
With almost 270 stores in the world of menswear, DEVRED 1902 stands out with a concept and a positioning that are genuinely distinctive and that leave room for an outstanding product. Because every man is unique, Devred 1902 creates fashion that looks like him. Fashion that is authentic and true … with that touch of elegance that makes all the difference.
Style …
The DEVRED 1902 style speaks to the needs of an urban man who is elegant, free and authentic. Perfect cuts, beautiful fabrics, an eye for detail… the Devred 1902 collections come in a range of styles, each one a source of inspiration so that every man can create his own fashion.
Quality …
Quality, the fruit of past expertise, is a real legacy for the brand. That concern for quality, which is among other things built into every one of the company's trades, calls for constant checks at each task and each stage of the work.
Accessibility …
DEVRED 1902 is a popular brand which, by making elegance accessible, offers competitive prices and competitive value for money
Customer relations …
The customer sits at the very centre of the brand's concerns. Through personalised advice, DEVRED builds strong bonds with its loyal customers, allowing everyone to reveal their true nature by mixing pieces to suit their wishes… and their moods.
The Spring – Summer 2015 collection on video:
To find out more about the retailer: The website The Blog Twitter Facebook What Devred 1902 has in store for you …
Men's casual short-sleeved T-shirt
Men's casual cotton/linen slacks
Men's biker-style leather jacket
Men's casual two-tone sweatshirt