Celio x Fitizzy: getting even closer to men

The making of a success story

Celio is one of the biggest French menswear ready-to-wear brands, an international name and the market leader in France.

Before turning his attention to men, the brand’s founder and his wife opened a first womenswear ready-to-wear shop in Paris called CLEO 3000.

It was in 1978 that the founder shifted his target audience and started designing collections for men. The name changed too, becoming Celio, a name with both a masculine and an Italian ring to it. Sensing that the trend was moving towards a more sportswear, more relaxed style, they offered original pieces in a wide range of variations, up to 15 colours, and displayed them simply and clearly, stacked in piles at the front of the stores so that customers could handle them freely.

The brand very quickly expanded its store network and passed the 100-opening mark. The retailer then moved into shopping centres, a bet that would prove a winner for the company. From then on, Célio set up abroad, first in Europe in the countries bordering France and then further afield through its network of affiliated and franchised partners.

Present today in 60 countries with more than 1,000 stores, the brand supports an increasingly demanding male customer and helps him find his bearings in the world of menswear by giving him the keys to feeling good. A specialist in sportswear and casual wear, the brand offers a contemporary, innovative and resolutely urban wardrobe. Its refined, understated style also relies on quality and on a wide variety of colours and cuts.

Celio, then Celio Club

Launched as a line in 2007, Celio Club plays on the urban side of the wardrobe and became a brand in its own right seven years later . Celio Club thus offers a premium positioning that complements that of Celio. This allows the brand to offer a broad choice of contemporary, innovative clothing.

Thanks to its wide range of colours and cuts, every man finds what he needs. Since 2011, Celio has also meant underwear, shoes and accessories.

Looking for a whole look, or simply after one particular piece?

From now on, use the Fitizzy solution to find your ideal size on the brand’s website.

Our favourites

Here are the pieces we would love to find under the tree on 25 December!