Carmila x Fitizzy: rethinking purchase journeys in shopping centres

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Carmila: the commercial property owner behind Carrefour's centres in Europe

With 214 shopping centres to its name in France, Spain and Italy, Carmila rolls out Carrefour hypermarkets alongside nearly 6,000 partner retailers.

Carmila also means 86% of its shopping centres are leaders or co-leaders across all of the catchment areas it has developed. Growth that shows no sign of slowing for one of France's mass-market retail giants.

Local marketing, Carmila's driving ambition

Carmila's shopping centres are genuinely determined to set themselves apart from other complexes by putting the emphasis on being close to customers. To engage the retailers in its centres even more, Carmila runs meet-ups between professionals on the theme of local marketing.

How do you boost the appeal of a store? How do you build partnerships at local level? Carmila's aim is to optimise these shopping centres in order to offer the best possible experience to its customers.

Recommending the right clothing size across every brand in a centre

It was with the Cité Europe shopping centre in northern France that we developed our solution for personalising customers' digital purchase journeys. A sizeable challenge, and one we were taking on for the first time!

After some thorough groundwork alongside the Carmila team, we were able to deliver a bespoke plugin that gives shoppers, at a glance, size recommendations for every brand in the Cité Europe centre!

A first attempt that was met with a great deal of enthusiasm from the shopping centre's customers.

Try our service on the Cité Europe website right now!

Try Fitizzy!