Bold Boys, Fitizzy.com’s first partner brand

Fitizzy is proud to announce the arrival of its first partner brand, Bold Boys!

So who are these Bold Boys?
In 1987, Ruth B. Bottigheimer wrote “Grimm’s Bad Girls and Bold Boys: The Moral and social vision of the Tales”. Looking closely at the Brothers Grimm’s tales, he revealed one particular trait shared by the men in those stories: outwardly well-behaved and elegant, they in fact have a vivid imagination and are left untouched by morality. Those men are the Bold Boys.

The brand blends modern urban style with a certain elegance, sometimes a little retro. With the offbeat world conjured up by its “candyfloss” logo, Bold Boys stands up for being different and speaks to several styles at once.

From now on, you can find out your size, or that of someone close to you, for almost every product in the Spring-Summer 2013 collection, from the t-shirt to the shirt by way of the polo.

Discover a Fitizzy selection of products you might like!

To see the full collection, head over to the Bold Boys website.

The Bold Boys brand was created in 2011 by Maxime Dana in Lille.