Welcome, Code Couleur Denim!

Founded in 2012, the all-male label Code Couleur Denim specialises in one wardrobe essential: quality raw denim jeans with an elegant city cut.
To round out its flagship product, the brand completes its collection with a range of premium accessories: t-shirts, belts, bags, scarves and gloves.

Code Couleur Denim is, above all, a new kind of brand concept: a “social brand” that builds communities around broad themes organised by “colour codes”.

By letting you pick your own world, Code Couleur D. gives everyone a setting that matches their personality and their tastes — not only the products that belong to that world, but also all sorts of content (style advice, places worth knowing, music, cocktails and more).

So what do these colourful worlds stand for?
Green: natural, sporty, loyal to tradition
Blue: dreamy, understated, calm
Red: seductive, passionate, untameable
Yellow: fun, energetic, mischievous