Asphalte x Fitizzy: great threads in the right size

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A simple concept: the pre-order

Set up two years ago by the founders of Six & Sept, the Asphalte brand is built on one basic principle: pre-ordering menswear. The concept belongs to the slow fashion, or slow wear trend, the exact opposite of fast fashion.

With this simple principle, the retailer takes a garment all the way from product to sale. In a handful of steps, Asphalte keeps the costs of making fashion products to an absolute minimum.

To deliver a product that lives up to its customers' expectations, the brand opens every pre-order with a product survey that takes everyone's preferences into account. Next comes prototyping, based on all of the answers customers have given. Once that stage is complete, the product goes up for pre-order on www.asphalte-paris.com. Then come production and delivery, both documented in detail so that customers can follow their pre-ordered garment from end to end. Lastly, a small amount of stock is set aside with every delivery to cover exchanges, and is then put on sale on the site.

Carefully crafted menswear

Today, Asphalte already has 10 products designed hand in hand with its customers and 30,000 pre-orders placed in 2 years. The founders' idea was to build real added value into the products the brand sells. Clothes that look good, styled with real quality so they can be kept for years, at an affordable price.

Asphalte's "great threads" project a pared-back, elegant, manly image. Combining style with sturdiness, the aim is to let customers keep a garment going over time, turning it into a timeless piece these men will be able to pass on to their children.

Taking care over products made to answer its community's real problems is what the brand prides itself on. With a manufacturing model that runs against today's fashion trends, Asphalte wants to keep up a constant dialogue with its audience. An approach that brings closeness and transparency to a market whose production side can be opaque.

A customer experience that goes beyond the simple urge to buy

On Asphalte's e-commerce site, the customer is plunged into a journey. The imagery is carefully crafted, easy on the eye, and blends an urban style with a sense of adventure. The brand's e-shop looks more like an inspirational blog than a product-driven online store.

Every product available for pre-order gets a page of its own, explaining all of its features in detail along with the work that went into it. The same goes for the survey stage before production, with technical questions that genuinely take customers' wishes into account.

To round off a pre-order, our Fitizzy plugin slots in easily to help pick the right size. Great threads, the right size and a handsome look: everything you need to adopt the Asphalte style for good.

Discover the Asphalte work jacket, complete with our size recommendation

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